What We Do
What We Do
We're a pay-for-performance Meta Ads agency. We make 100s of new ads and landing pages for you each month. You pay nothing upfront. You set a CAC target. If we hit it, we charge a fee. If not, you pay nothing. No catch, we only win when you scale profitably.
We make 100s of ads and landing pages for you every month. You set the CAC target. If we hit it, we charge a small fee. If not, you pay nothing.
How Pay-for-Performance Works
How Pay-for-Performance Works
A Meta Ads partner with zero risk and infinite upside.
A Meta Ads partner with zero risk and infinite upside.
A Meta Ads partner with zero risk and infinite upside.
1
Set Your CAC Target
Set Your CAC Target
Set Your CAC Target
We take your target CAC and work backwards to set a target that works, including our performance fee. You'll never pay more than you're willing to pay to acquire a customer.
We take your target CAC and work backwards to set a target that works, including our performance fee. You'll never pay more than you're willing to pay to acquire a customer.
We take your target CAC and work backwards to set a target that works, including our performance fee. You'll never pay more than you're willing to pay to acquire a customer.
2
We Produce Ads & Landing Pages
We Produce Ads & Landing Pages
We Produce Ads & Landing Pages
We create 100s of strategically diverse ads and landing pages every month, on our dime. Market research, creator production, and landing pages. You pay nothing upfront.
We create 100s of strategically diverse ads and landing pages every month, on our dime. Market research, creator production, and landing pages. You pay nothing upfront.
We create 100s of strategically diverse ads and landing pages every month, on our dime. Market research, creator production, and landing pages. You pay nothing upfront.
3
Test & Scale In Your Ad Account
Test & Scale In Your Ad Account
Test & Scale In Your Ad Account
We launch creative in your ad account and track performance against our agreed CAC targets. When CAC targets are hit, we work with you to quickly and profitably scale.
We launch creative in your ad account and track performance against our agreed CAC targets. When CAC targets are hit, we work with you to quickly and profitably scale.
We launch creative in your ad account and track performance against our agreed CAC targets. When CAC targets are hit, we work with you to quickly and profitably scale.
4
You Only Pay for Winners
You Only Pay for Winners
You Only Pay for Winners
If our ads hit your CAC target, you pay a performance fee on them. If they don't, you don't pay a cent. No catch and no fine print. You only pay for ads that scale profitably.
"We went from struggling with creative to testing 100+ ads to custom landing pages every month. CAC dropped, ROAS increased, and we saw 456% YoY growth in Q4 of 2025."
"We went from struggling with creative to testing 100+ ads to custom landing pages every month. CAC dropped, ROAS increased, and we saw 456% YoY growth in Q4 of 2025."
Dimitrije Tokovic
Founder, Edge Electrolytes
Dimitrije Tokovic
Founder, Edge Electrolytes
"Factor helped us break through a plateau we'd been stuck at for months. The volume and diversity of creative they produce is unmatched. We scaled spend 3x while holding efficiency."
"Factor helped us break through a plateau we'd been stuck at for months. The volume and diversity of creative they produce is unmatched. We scaled spend 3x while holding efficiency."
Emma Liu
VP Marketing, Velora Beauty
Emma Liu
VP Marketing, Velora Beauty
"We'd tested maybe 5-10 ads a month before. Now we're testing 80+ concepts monthly and our CAC has dropped 22% in two months. Finally feels like we have a system, not a guessing game."
"We'd tested maybe 5-10 ads a month before. Now we're testing 80+ concepts monthly and our CAC has dropped 22% in two months. Finally feels like we have a system, not a guessing game."
Marcus Webb
CEO, Peakform Labs
Marcus Webb
CEO, Peakform Labs
Your Strategic Meta Ads Partner
Your Strategic Meta Ads Partner
Everything you need to aggressively scale Meta spend while hitting CAC targets and unlocking new audiences.
Strategic Diversity
Not just more ads, strategically different ads. We use a framework to systematically target untapped personas, angles, and awareness stages your current ads miss.
Maximum Volume
100+ net-new concepts every month, like clockwork. Ads fatigue and trends die fast, you need constant fresh creative to find the outliers that change everything.
Full-Funnel Storytelling
We make ads people actually want to watch. Organic storytelling meets direct response fundamentals, creative that entertains, educates, and converts.
Weekly Iteration
Fresh creative every week, not monthly batches. You're always testing, always learning, always scaling and never waiting around for a winning ad to fatigue.
Landing Pages
Every winning angle gets a dedicated landing page. We design and build 10+ high-converting pages monthly, so your ads drive traffic to pages built to convert.
Aligned Incentives
We only get paid when you win. No retainers, no lock-in contracts. Weekly updates, rapid iteration, and learnings that compound, with zero risk on your side.
Case Studies
Case Studies
Learn how we've helped ambitious brands turn growth goals into success stories.
Learn how we've helped ambitious brands turn growth goals into success stories.
Learn how we've helped ambitious brands turn growth goals into success stories.
+156% YoY Growth for Edge Electrolytes with Persona-Led Creative Diversity
+156% YoY Growth for Edge Electrolytes with Persona-Led Creative Diversity
Strategy
Strategy
Meta
Meta
Creative
Creative
Landers
Landers
+93% YoY Revenue Growth for Luvo Store with Data-Driven Creative Testing & Iteration
+93% YoY Revenue Growth for Luvo Store with Data-Driven Creative Testing & Iteration
Strategy
Strategy
Meta
Meta
Creative
Creative
+137% YoY Contribution Margin for Madison Accessories with Profit-Focused Media Buying
+137% YoY Contribution Margin for Madison Accessories with Profit-Focused Media Buying
Strategy
Strategy
Meta
Meta
Creative
Creative
+144% YoY Product Revenue for Silk Oil of Morocco with Creative & Media Buying
+144% YoY Product Revenue for Silk Oil of Morocco with Creative & Media Buying
Strategy
Meta
Meta
Creative
Creative
Coming Soon
Coming Soon
Coming Soon
What Happens When You Test
100+ Ads and Landers Monthly
Before Factor
Before Factor
❌ Testing 10-15 ads/month
❌ No landing page testing
❌ Same angles, same personas
❌ Frequency climbing
❌ CAC increasing as you scale
❌ Hitting Meta spend plateaus
❌ Testing 10-15 ads/month
❌ No landing page testing
❌ Same angles, same personas
❌ Frequency climbing
❌ CAC increasing as you scale
❌ Hitting Meta spend plateaus
After Factor
After Factor
✅ 100+ net-new concepts monthly
✅ 10+ new landing pages monthly
✅ Strategic creative diversity
✅ Reaching new audience segments
✅ CAC maintains or improves as you scale
✅ Aggressively & profitably scale spend
✅ 100+ net-new concepts monthly
✅ 10+ new landing pages monthly
✅ Strategic creative diversity
✅ Reaching new audience segments
✅ CAC maintains or improves as you scale
✅ Aggressively & profitably scale spend
Ad Creative Portfolio
Ad Creative Portfolio
A small sample of the 100s of ads we produce every single week, for brands in any niche imaginable.
A small sample of the 100s of ads we produce every single week, for brands in any niche imaginable.
A small sample of the 100s of ads we produce every single week, for brands in any niche imaginable.
Our Methodology
Our Methodology
We don't make random ads. We build diverse creative portfolios that systematically reach every convertible audience segment.
We don't make random ads. We build diverse creative portfolios that systematically reach every convertible audience segment.
We don't make random ads. We build diverse creative portfolios that systematically reach every convertible audience segment.
P
P
Persona
Persona
Persona
Who are we targeting? Different personas need different creative. We map audience segments and create tailored content for each.
Who are we targeting? Different personas need different creative. We map audience segments and create tailored content for each.
Who are we targeting? Different personas need different creative. We map audience segments and create tailored content for each.
A
A
Angle
Angle
Angle
What are we saying? We test motivations, barriers, and benefits to systematically explore what resonates with each persona.
What are we saying? We test motivations, barriers, and benefits to systematically explore what resonates with each persona.
What are we saying? We test motivations, barriers, and benefits to systematically explore what resonates with each persona.
S
S
Stage
Stage
Stage
How aware are your customers? We test top, mid, and bottom funnel messaging tailored to each personas level of awareness.
How aware are your customers? We test top, mid, and bottom funnel messaging tailored to each personas level of awareness.
How aware are your customers? We test top, mid, and bottom funnel messaging tailored to each personas level of awareness.
C
C
Concept
Concept
Concept
How are we visualizing the message? We test all creative concepts to find those that resonate with specific personas.
How are we visualizing the message? We test all creative concepts to find those that resonate with specific personas.
How are we visualizing the message? We test all creative concepts to find those that resonate with specific personas.
Book an Intro Call
Book an Intro Call
No obligations. We'll walk you through our approach, see if it's a fit, and if it makes sense, take it from there.
Frequently Asked Questions
Everything you need to know before getting started.
How many ads do you deliver per month?
We produce up to 100+ net-new ad concepts and 10+ landing pages every month, on our dime. You pay nothing for production.
How many ads do you deliver per month?
We produce up to 100+ net-new ad concepts and 10+ landing pages every month, on our dime. You pay nothing for production.
How many ads do you deliver per month?
We produce up to 100+ net-new ad concepts and 10+ landing pages every month, on our dime. You pay nothing for production.
What's included?
Creative strategy, market research, creator production, video editing, landing page design and build. Everything you need to test and scale, with zero upfront cost.
What's included?
Creative strategy, market research, creator production, video editing, landing page design and build. Everything you need to test and scale, with zero upfront cost.
What's included?
Creative strategy, market research, creator production, video editing, landing page design and build. Everything you need to test and scale, with zero upfront cost.
How quickly do you deliver?
First ads launch within 2 weeks of kickoff. From there, you get fresh creative weekly, not monthly batches. We move fast so you can scale fast.
How quickly do you deliver?
First ads launch within 2 weeks of kickoff. From there, you get fresh creative weekly, not monthly batches. We move fast so you can scale fast.
How quickly do you deliver?
First ads launch within 2 weeks of kickoff. From there, you get fresh creative weekly, not monthly batches. We move fast so you can scale fast.
What ad formats do you produce?
UGC, founder-style, podcast ads, street interviews, skits, static images, carousels, and more. We match formats to your personas and angles for maximum diversity.
What ad formats do you produce?
UGC, founder-style, podcast ads, street interviews, skits, static images, carousels, and more. We match formats to your personas and angles for maximum diversity.
What ad formats do you produce?
UGC, founder-style, podcast ads, street interviews, skits, static images, carousels, and more. We match formats to your personas and angles for maximum diversity.
How does pay-for-performance work?
We set a CAC target together that keeps you profitable after our 10% fee. You only pay 10% of spend on ads that hit that target. If they don't perform, you pay nothing.
How does pay-for-performance work?
We set a CAC target together that keeps you profitable after our 10% fee. You only pay 10% of spend on ads that hit that target. If they don't perform, you pay nothing.
How does pay-for-performance work?
We set a CAC target together that keeps you profitable after our 10% fee. You only pay 10% of spend on ads that hit that target. If they don't perform, you pay nothing.
What if none of the ads hit my CAC target?
You don't pay a cent. We take on all the production risk. Our incentive is to make winners, fast.
What if none of the ads hit my CAC target?
You don't pay a cent. We take on all the production risk. Our incentive is to make winners, fast.
What if none of the ads hit my CAC target?
You don't pay a cent. We take on all the production risk. Our incentive is to make winners, fast.
How do you know which ads to make?
Deep market research, creative audits, and persona mapping. We identify the angles, audiences, and concepts most likely to scale, then produce against them.
How do you know which ads to make?
Deep market research, creative audits, and persona mapping. We identify the angles, audiences, and concepts most likely to scale, then produce against them.
How do you know which ads to make?
Deep market research, creative audits, and persona mapping. We identify the angles, audiences, and concepts most likely to scale, then produce against them.
Can you match our brand voice and guidelines?
Absolutely. We work within your brand guidelines while optimising for direct response performance. Authentic, on-brand creative that converts, not generic UGC that feels off.
Can you match our brand voice and guidelines?
Absolutely. We work within your brand guidelines while optimising for direct response performance. Authentic, on-brand creative that converts, not generic UGC that feels off.
Can you match our brand voice and guidelines?
Absolutely. We work within your brand guidelines while optimising for direct response performance. Authentic, on-brand creative that converts, not generic UGC that feels off.
What industries do you work with?
We specialise in eCommerce (supplements, beauty, skincare, fashion, home goods) and consumer SaaS. If Meta is your primary acquisition channel and you value creative as a growth lever, we can likely help.
What industries do you work with?
We specialise in eCommerce (supplements, beauty, skincare, fashion, home goods) and consumer SaaS. If Meta is your primary acquisition channel and you value creative as a growth lever, we can likely help.
What industries do you work with?
We specialise in eCommerce (supplements, beauty, skincare, fashion, home goods) and consumer SaaS. If Meta is your primary acquisition channel and you value creative as a growth lever, we can likely help.
What's the minimum spend requirement?
We primarily work with brands spending $100k+/month on Meta. This ensures enough volume to test and scale winners profitably. We make exceptions for outlier products and founders.
What's the minimum spend requirement?
We primarily work with brands spending $100k+/month on Meta. This ensures enough volume to test and scale winners profitably. We make exceptions for outlier products and founders.
What's the minimum spend requirement?
We primarily work with brands spending $100k+/month on Meta. This ensures enough volume to test and scale winners profitably. We make exceptions for outlier products and founders.
Do you manage ads too?
Management isn't included in the pay-for-performance creative service, but yes we do run media buying for select clients as an additional engagement. This includes full account strategy, budget forecasting, daily performance monitoring, and weekly reporting. If you're spending at scale and want us handling both sides, ask about it on your intro call.
Do you manage ads too?
Management isn't included in the pay-for-performance creative service, but yes we do run media buying for select clients as an additional engagement. This includes full account strategy, budget forecasting, daily performance monitoring, and weekly reporting. If you're spending at scale and want us handling both sides, ask about it on your intro call.
Do you manage ads too?
Management isn't included in the pay-for-performance creative service, but yes we do run media buying for select clients as an additional engagement. This includes full account strategy, budget forecasting, daily performance monitoring, and weekly reporting. If you're spending at scale and want us handling both sides, ask about it on your intro call.